There’s often nothing like an eye catching, humorous animation to demonstrate how a product or application works in an interesting way.

Hyundai Israel approached PitchiPoy to make precisely such an animation for their ingenious car parking mobile application, “iPark”.

iPark makes parking easy, helps you remember where you parked your car and lists maintenance shops and garages in your vicinity.

This unique 2D animation introduces 4 colorful figures, each with their own amusing personality, style, and parking trouble. While the first 3 struggle with parking, the iPark Hyundai driver has an easy time parking his car and pinpointing the location of his car, thus effectively demonstrating how the application can benefit drivers.

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